Omnibus: Show the 30-Day Lowest Price for Discounts
The Omnibus Directive requires the statement of the lowest price of the last 30 days for price reductions. The obligation is implemented in the Price Indication Regulation.
Also relevant around strikethrough price, 30 day lowest price, omnibus price indication, display discount correctly.
What Omnibus Directive means
With every announcement of a price reduction, the lowest price that the retailer charged in the last 30 days before the reduction must additionally be stated. This is intended to prevent sham discounts.
Who it applies to
All B2C retailers who advertise with discounts, strikethrough prices, or promotions are affected.
What must be shown in the shop
- Lowest price of the last 30 days
- Reference to the reduced promotional price
- Correct calculation per product
How ShopCompliance solves this automatically
ShopCompliance tracks the price history per product and automatically shows the lowest price of the last 30 days for discounts. That way promotions are declared in line with the Omnibus requirements.
Implementing Omnibus Directive in your Shopify store
- 1Record the price history
ShopCompliance logs the prices of your products automatically so that the lowest price of the last 30 days is available.
- 2Create a promotion
As soon as you activate a strikethrough price or discount, ShopCompliance recognizes the price reduction.
- 3Show the lowest price
Next to the promotional price, the lowest price of the last 30 days is automatically declared, calculated correctly per product.
Checklist: Omnibus Directive
- ✓Lowest price of the last 30 days
- ✓Reference to the reduced promotional price
- ✓Correct calculation per product
Risks of non-compliance
Discount advertising without a correct statement of the 30-day lowest price violates the PAngV and is frequently targeted with warning letters by competitors and associations. Sham discounts can additionally be pursued as misleading advertising and sanctioned by authorities with fines.
Meet it automatically with ShopCompliance
Activate the Omnibus Directive module in a few clicks. ShopCompliance manages the mandatory information centrally and renders it automatically on your storefront, no theme code.
Open in the Shopify App StoreFrequently asked questions about Omnibus Directive
When must I state the 30-day lowest price?+
Whenever you advertise a price reduction, such as strikethrough prices or percentage discounts.
Which price is decisive?+
The lowest price that you charged for the product in the 30 days before the reduction.
Does this also apply to short-term promotions?+
Yes. The 30-day lowest price must also be stated for short promotions.
Are there exceptions?+
Special rules apply to perishable goods. As a rule, the obligation applies without restriction.
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