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Industry Legal basis: Regulation (EU) 1169/2011

LMIV: Mandatory Information for Food in the Online Shop

The Food Information Regulation LMIV (Regulation (EU) 1169/2011) requires extensive mandatory information for food. In distance selling, most of the information must be available before completing the purchase.

Also relevant around food labeling, food information regulation, mandatory food information, allergen labeling online shop.

What LMIV means

The LMIV governs which information a food must carry: name, list of ingredients with highlighted allergens, net quantity, nutrition table, and the responsible food business operator. In online sales, this information, except for the best-before date, must be available before purchase.

Who it applies to

All retailers who sell pre-packaged food to consumers are affected, from the delicatessen shop to the shipping of foodstuffs.

What must be shown in the shop

How ShopCompliance solves this automatically

ShopCompliance maintains ingredients, the 14 mandatory allergens, and nutrition values per product and highlights allergens automatically. That way the LMIV mandatory information is visible already before purchase.

Implementing LMIV in your Shopify store

  1. 1
    Record ingredients and allergens

    Enter the name, list of ingredients, and net quantity. Mark the contained allergens among the 14 mandatory ones, which ShopCompliance highlights automatically.

  2. 2
    Store nutrition values

    Add the nutrition table and the responsible food business operator per product.

  3. 3
    Display the information in advance

    ShopCompliance renders all LMIV mandatory information except the best-before date already before completing the purchase in the listing.

Checklist: LMIV

Risks of non-compliance

Missing or incorrect LMIV mandatory information, especially for allergens, is a common reason for warning letters and can be challenged by the food surveillance authority. Violations are administrative offenses and can be sanctioned with fines; in the event of a health hazard, further measures may apply.

Legal notice: This article and the ShopCompliance templates are general information and non-binding samples, not legal advice. Content is provided automatically and not reviewed by a lawyer for your individual case. For a legal assessment of your specific situation, consult a lawyer. No warranty for completeness, accuracy or timeliness.

Meet it automatically with ShopCompliance

Activate the LMIV module in a few clicks. ShopCompliance manages the mandatory information centrally and renders it automatically on your storefront, no theme code.

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Frequently asked questions about LMIV

Which information must I provide online?+

All mandatory information except the best-before date must be available before purchase in distance selling, including ingredients, allergens, and nutrition values.

Which allergens must be labeled?+

There are 14 mandatory allergens, such as cereals containing gluten, milk, eggs, soy, nuts, and sulfites, which must be highlighted.

Must the nutrition table appear online?+

Yes, for most pre-packaged food the nutrition declaration is among the information that must be provided in advance online.

Does the LMIV also apply to food supplements?+

Food supplements are additionally subject to the NemV, which adds special labeling obligations.

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