GPSR: Declare Product Safety Correctly in Your Shopify Shop
The EU General Product Safety Regulation GPSR (Regulation (EU) 2023/988) has applied since 13.12.2024 and requires extensive mandatory information on the manufacturer, EU responsible person, and safety directly in the product listing.
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What GPSR means
The GPSR requires online retailers to display manufacturer and safety information before purchase. This includes the name and address of the manufacturer, the responsible person established in the EU, warnings, care instructions, and a clear product identification. For products from third countries, an EU responsible person must be named, otherwise the goods may not be sold.
Who it applies to
All retailers who offer non-food consumer products in the EU are affected, including importers and dropshippers. For products without a manufacturer established in the EU, an EU responsible person must be named.
What must be shown in the shop
- Name and address of the manufacturer
- EU responsible person with contact details
- Safety information and warnings
- Clear product identification (type, batch, serial number)
- CE marking where applicable
How ShopCompliance solves this automatically
ShopCompliance maintains the manufacturer, EU responsible person, warnings, and product identification per product and renders a uniform GPSR block in the storefront. Missing mandatory fields are flagged before the product goes live.
Implementing GPSR in your Shopify store
- 1Record the manufacturer
Enter the name and address of the manufacturer for each product. If the goods come from a third country, you additionally store the EU responsible person with contact details.
- 2Maintain safety information
Add warnings and safety notices as well as the clear product identification from type, batch, or serial number.
- 3Render the GPSR block
ShopCompliance renders all details as a uniform GPSR block before purchase. Missing mandatory fields are flagged before the product goes online.
Checklist: GPSR
- ✓Name and address of the manufacturer
- ✓EU responsible person with contact details
- ✓Safety information and warnings
- ✓Clear product identification (type, batch, serial number)
- ✓CE marking where applicable
Risks of non-compliance
Without a named EU responsible person, third-country goods may no longer be sold since 13.12.2024. Missing GPSR mandatory information is a common reason for warning letters from competitors and associations; in addition, market surveillance authorities can order sales stops and impose fines.
Meet it automatically with ShopCompliance
Activate the GPSR module in a few clicks. ShopCompliance manages the mandatory information centrally and renders it automatically on your storefront, no theme code.
Open in the Shopify App StoreFrequently asked questions about GPSR
Since when does the GPSR apply?+
The GPSR has been binding since 13.12.2024. There is no longer a transition period.
What is an EU responsible person?+
A person or company established in the EU that takes on the safety responsibility for products from third countries. Without one, the sale is not permitted.
Does the GPSR also apply to dropshipping?+
Yes. Dropshippers are also considered economic operators and must ensure the GPSR mandatory information.
Which details must be visible before purchase?+
Manufacturer, EU responsible person, warnings, and product identification must be recognizable already in the listing, that is, before purchase.
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