Geoblocking Compliance: Do Not Treat EU Customers Unequally
The Geoblocking Regulation (Regulation (EU) 2018/302) prohibits the unjustified discrimination of customers based on their location. Online shops may not redirect visitors without being asked and must offer the same conditions across the EU.
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What Geoblocking means
The Geoblocking Regulation prohibits disadvantaging customers solely because of their nationality or place of residence in terms of access to the shop, prices, or payment conditions. An automatic forced redirect to a country version is only permitted with consent; the customer must be able to stay on the original page.
Who it applies to
Every online shop that addresses customers from multiple EU member states or sells across borders is affected.
What must be shown in the shop
- Country selection with a stay option instead of a forced redirect
- Same conditions for customers from all EU countries
- Notice text for a country change
How ShopCompliance solves this automatically
ShopCompliance replaces the automatic forced redirect with a notice including country selection so that visitors are allowed to stay on the chosen page. That way access stays non-discriminatory for all EU customers.
Implementing Geoblocking in your Shopify store
- 1Defuse the redirect
ShopCompliance replaces the automatic country redirect with a selection in which visitors can stay on the current page.
- 2Store the notice text
Store the notice text for the country change, for example the note that the visitor can stay here or choose the matching shop.
- 3Check the conditions
ShopCompliance helps ensure that prices and payment conditions are offered equally to customers from all EU countries.
Checklist: Geoblocking
- ✓Country selection with a stay option instead of a forced redirect
- ✓Same conditions for customers from all EU countries
- ✓Notice text for a country change
Risks of non-compliance
An unjustified forced redirect or the unequal treatment of EU customers violates the Geoblocking Regulation and can be challenged by the national enforcement authorities. In addition, warning letters from competitors and associations can occur.
Meet it automatically with ShopCompliance
Activate the Geoblocking module in a few clicks. ShopCompliance manages the mandatory information centrally and renders it automatically on your storefront, no theme code.
Open in the Shopify App StoreFrequently asked questions about Geoblocking
What does the Geoblocking Regulation prohibit?+
It prohibits the unjustified disadvantaging of customers in terms of access, prices, or payment conditions solely based on their location in the EU.
May I redirect visitors automatically?+
An automatic forced redirect is only permitted with consent. The customer must have the option to stay on the original page.
How do I implement geoblocking compliance in Shopify?+
ShopCompliance replaces the forced redirect with a country selection including a stay option and stores the matching notice text.
Does this also apply to small businesses?+
Yes. The regulation is not tied to company size but to cross-border sales within the EU.
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