New EU waves 2026+ Legal basis: Regulation (EU) 2024/1689 Art. 50

AI Labeling: AI Act Transparency in Your Shop

The AI Act (Regulation (EU) 2024/1689) requires transparency for AI-generated content. From 02.08.2026, artificially generated images, texts, and chatbot responses must be labeled.

Also relevant around ai labeling, ai act online shop, label ai-generated content, chatbot transparency.

Deadline

The transparency obligations under Art. 50 AI Act apply from 02.08.2026.

What AI Labeling AI Act means

Article 50 of the AI Act requires the labeling of AI-generated or manipulated content and disclosure for AI chatbots. Consumers must be able to recognize that they are interacting with an AI or seeing AI content.

Who it applies to

Shops that use AI-generated product images, descriptions, or chatbots are affected.

What must be shown in the shop

Note on AI-generated content
Statement of which content is affected
Disclosure for AI chatbots

How ShopCompliance solves this automatically

ShopCompliance shows a transparency note for AI-generated images, texts, or chatbots, tailored to the respective area of use.

Implementing AI Labeling AI Act in your Shopify store

1
Record the areas of use
Define where you use AI, such as for product images, descriptions, or a chatbot.
2
Configure the note
ShopCompliance creates a matching transparency note depending on the affected content.
3
Render the transparency
The note appears where AI content or an AI chatbot is used so that consumers recognize the AI.

Checklist: AI Labeling AI Act

✓Note on AI-generated content
✓Statement of which content is affected
✓Disclosure for AI chatbots

Risks of non-compliance

From the application of Art. 50 AI Act on 02.08.2026, AI-generated content and chatbots must be labeled. Violations can be pursued by authorities and sanctioned with substantial fines under the sanction rules of the AI Act; in addition, warning letters for misleading practices can occur.

Legal notice: This article and the ShopCompliance templates are general information and non-binding samples, not legal advice. Content is provided automatically and not reviewed by a lawyer for your individual case. For a legal assessment of your specific situation, consult a lawyer. No warranty for completeness, accuracy or timeliness.

Meet it automatically with ShopCompliance

Activate the AI Labeling AI Act module in a few clicks. ShopCompliance manages the mandatory information centrally and renders it automatically on your storefront, no theme code.

Open in the Shopify App Store

Frequently asked questions about AI Labeling AI Act

When does AI labeling apply?+

The transparency obligations under Art. 50 AI Act apply from 02.08.2026.

Must I label AI product images?+

Yes, if images are artificially generated or substantially manipulated, a note is required.

Does this also apply to chatbots?+

Yes. Users must be able to recognize that they are communicating with an AI and not a human.

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